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When Roger West first launched the progressive political blog "News From The Other Side" in May 2010, he could hardly have predicted the impact that his venture would have on the media and political debate. As the New Media emerged as a counterbalance to established media sources, Roger wrote his copious blogs about national politics, the tea party movement, mid-term elections, and the failings of the radical right to the vanguard of the New Media movement. Roger West's efforts as a leading blogger have tremendous reach. NFTOS has led the effort to bring accountability to mainstream media sources such as FOX NEWS,CNN and Andy Breitbart's "Big Journalism. Roger's breadth of experience, engaging style, and cultivation of loyal readership - over 92 million visitors - give him unique insight into the past, present, and future of the New Media and political rhetoric that exists in our society today. What we are against: Radical Right Wing Agendas Incompetent Establishment Public Coruption Corporate Malfeasence We are for: Global and Econmoic Security Social and Economic Justice Media Accountability Healthy Communities

Wednesday, March 16, 2011

Note to Glenn Beck: Don’t Take Many More Vacations

Glenn Beck in a calm moment
Last week Faux News’ Glenn Beck took a week off for vacation, and then returned on Monday. In his absence Glenn Beck was hosted each day by Andrew Napolitano, except last Friday when Fox News interrupted Glenn Beck in favor of breaking news coverage of the earthquake and tsunami catastrophe in Japan.

The good news for Beck is that he was able to take some time off from work. The bad news for Beck is that ratings-wise, Faux News did just fine without him. Coming in the wake of the recent New York Times report suggesting Faux News executives might be looking ahead to cable news lineup that does not include Beck once his contract expire at the end of the year, coupled with Beck's soft 2011 ratings, news that Glenn Beck basically drew the same numbers of viewers without Beck as the host probably isn’t good news for him or his agent.  
Not that long ago when Beck was off work and didn’t host his show, the ratings reflected that and a smaller audience tuned into Faux News at 5 p.m. But not last week.

For those four rated days, the Napolitano-hosted program averaged 1.83 million viewers, according to Nielsen. The week prior to that, the Beck-hosted show drew an audience of 1.98 million, which meant there was just an eight percent dip in the audience while Beck was on vacation. And for additional context, during the entire month of January, Glenn Beck averaged 1.76 million viewers, his worst month ever at Faux news.



Considering that Faux News finds it almost impossible to find a single nationally recognized advertiser who's willing to be associated with the program thanks to its controversial host, and the fact that the channel might be able to get roughly equal ratings without Beck at the 5 p.m. time slot, might only add to the possibility of a Beck-free lineup in the future?

Blog crossover from mediamatters.org




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